DIGITAL MARKETING

What is Digital Marketing?

Digital marketing is a type of marketing that promotes and sells products and services by utilizing online marketing tactics such as social media marketing, search marketing, email marketing, and others.

Digital Marketing uses internet and online based digital technologies and is channeled through computers, mobile phones, and other digital media and platforms to promote products and services.

Digital marketing also utilizes non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, on-hold mobile ring tones, and television.

 

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What Lead Miners Can Do For You:

  • Email Marketing
  • Promotional Videos
  • SEO
  • Campaign Marketing
  • Content Marketing
  • Paid Search
  • SEM
  • Digital Display Advertising

If you’re looking for the best digital marketing in the industry, call on Lead Miners to get it done right!

Email Marketing

Email has been around for over 20 years, and it’s here to stay. It’s still the most direct and fastest way to reach customers with any information. Consumers are very attached to their emails so that’s why this method works so well. How many times you have checked your email in the past hour?

Professional marketers know that not just any email will do. A successful marketing strategy involves email campaigns must be captivating, pertinent, informative, and entertaining. Successful emails should be:

  • Trustworthy
  • Relevant
  • Conversational
  • Coordinated across channels
  • Strategic 

 

Promotional Videos

Video is continuing to grow in popularity and reputation, which means it’s important to keep up with the latest advances and statistics in order to produce a strong digital video marketing strategy and presence.

Video is a great form of content and its status has gone along with the rise of social media. Even though many of us view online videos daily, many marketers still aren’t using video as part of their digital marketing strategy or aren’t achieving the best results.

In 2020, 92% of marketers say that video is an important part of their marketing strategy. This has grown from 78% in 2015, showing that the importance of video is only growing.

88% of marketers report that video marketing provides them with positive ROI. In 2015 only 33% said the same in 2015, therefore it shows that consumer sentiment toward videos is much stronger now.

Content Marketing

Great content is the fuel that drives your digital marketing activities:

  • It is a big part of SEO
  • It helps you get noticed on social media
  • It gives you something of value to offer customers in emails and paid search ads

Creating clever content that is educational and inspirational and not promotional in nature, can be tough but worth the effort. Your audience will see you as a valuable source of information. On top of that, good content makes it difficult to tune out

 

Paid Search

As an option to get even more leads, paid search, ads, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.

PPC ads are flexible, visible, and effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term.

 

Social Media Marketing

Social media platforms aren’t just for selfies and fun. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization. For decent marketing, it’s not enough to only post on your Facebook and Twitter accounts. You should also include social elements into every aspect of your marketing strategy and create more peer-to-peer sharing opportunities. If your audience is engrossed with your content, they are more likely to want to share it. Ultimately, they become a customer. They will hopefully influence their friends to become customers, too.

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